When a Marketer gets stuck between a rock and a hard place
A New Era for Marketers
These are new and exciting times for marketers. Where technology has made all businesses more productive and more cost effective, the conventional ad agencies have yet to catch-up. Already an overcrowded industry, ad agencies are struggling to keep up with their expensive overhead cost which makes it difficult for them to survive. Marketers have become more resource savvy and look for independent agencies who can deliver fast and affordable services. Not so long ago I was managing (as an ad agency) the marketing communication activities for a major airline in London and the situation pushed me to face the same challenges. This is when I first realized an out of the box approach and used an unconventional method of doing business. It worked exceptionally well in all facets of the client / agency business relationship.
Austerity in the face of business
Most marketers are feeling the crunch and they are either employing a small team of in-house designers or forcing the ad agencies to work for less. This trend is not going to reverse anytime soon. There is a clear demand for virtual agencies which marketers need to embrace. Unless both marketers and their ad agencies embrace the new reality of virtual agencies, the mold of austerity cannot be broken.
A New Dawn – A New Reality
Having worked in the ad industry for over 30 years I have finally discovered a new reality which offers my marketer clients an even better client/agency arrangement at an affordable cost yet maintaining a good balance sheet for my own agency. I haven’t reinvented the wheel; I have just made it work for myself in a different way. My agency www.quintbrands.com is more resourceful, more affordable and twice as productive. Quint offers a 360 degree marketing communication service which means no matter what your marketing requirement is; we have a solution for it which also guarantees the cost and speed of projects. With Quint Brands you get a pool of resources in over 800 cities and 107 countries. We analyse your project and employ only the most appropriate resource effective for you. I call upon all marketers to come and discover this new reality which is here to stay!
No more high costs and weeks of delays. Take advantage of the technology driven company Quint Brands which brings the best out of your brands.
Tariq Waheed CEO
www.quintbrands.com